Media Strategy & Production Logistics
Abrams for Governor
Year
2022
Format
Digital Content & Earned Media
Stage
“I want us to be one Georgia where your zip code and your income don't determine your quality of life.”
— Stacey Abrams
In March 2022, Stacey Abrams launched her second campaign for Governor of Georgia with a statewide marathon of events, rallies, interviews, and roundtable discussions. From Cuthbert to Atlanta, Abrams met and engaged with Georgia voters to discuss key issues in one of the most watched midterm races. Garnering both state and national press coverage, the rallies and live broadcasts delivered Abrams’ message and vision around the nation.