Creative Direction & Development
Throughout history, women leaders have made their distinct mark on societies because they’ve had to secure their power and influence with tactical branding. Their stories still fascinate us hundreds--if not thousands--of years since their rules because they were innovative, strategic, and masterful in creating lasting brands. Throughout history, their stories have been retold with apocryphal details in an attempt to undermine their legacies. Ironically, this effort to retell and reframe their legacies has only strengthened their brands and speaks to branding’s lasting power. This series uncovers the true stories behind four extraordinary female rulers who used branding in ways that remain relevant today.